In his latest column for the October issue of InStore magazine, the President of the Economic Chamber and CEO of GS1 Macedonia, Branko Azeski, writes about the paradox currently shaping the retail market and confronting us daily: consumers expect an ever-expanding selection of products, while simultaneously demanding low prices, high quality, and constant availability. With the widening of product categories and the increase in product numbers, manufacturers, wholesalers, and retailers face a serious challenge — how to ensure efficient analytics and even more efficient distribution.

The full column is available in the latest print edition of InStore magazine:

https://instore.mk/record/8/17950/maloprodazhnite-objekti---znachaen-element-vo-sindzhirot-na-snabduvanje