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Latest from the Chamber

Column for InStore Magazine (October 2026 Issue)

The End of Brand Loyalty

14/10/2026

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The Old Formula of Lifelong Loyalty to a Single Brand No Longer Works

 In the latest column for the October issue of InStore magazine, the President of the Economic Chamber and Chief Executive Officer of GS1 Macedonia, Branko Azeski, addresses the shifts in traditional purchasing habits in the face of emerging trends.

The full column is available to read in the latest print edition of InStore magazine: https://instore.mk/category/mislenja-i-komentari/dali-makedonija-e-podgotvena-za-maloprodazna-revolucija